The instagram profile was created from scratch. We focused on targeting to promote and attract subscribers. In addition, we collaborated with opinion leaders from the restaurant sphere to spread information about the page in their accounts. It was important to obtain organic reach and attract attention to the Forums.
Besides the main page promotion, we made 2 websites for educational online course in Kursk and Smolensk, whose participants later became vendors of festivals in Kaliningrad and Kursk. To attract residents of other cities (in addition to targeting on facebook, vkontakte and instagram) we collaborated with local media and popular groups in social media. Finally, we managed to collect more than 40 registrations for each course, where the cost of the application was 135 rubles.